Portfolios from design leaders, annotated.
Leadership Folios collects portfolios from UX Managers, Directors, VPs, and Principals. Each one is chosen because it shows leadership, not just output: the org it built, the decisions it made, the outcomes it moved. Every entry comes with notes on why it works at that level and what you can take from it.
Ben Roach
ManagerSenior Staff UX Manager @ Google
Leads with numbers that prove leverage, not craft.
Joel Califa
VPVP Design @ Unify
A career told as a timeline, with leadership as its own case study.
Buzz Usborne
PrincipalPrincipal Designer @ Help Scout
The reference Principal portfolio: hands-on, framed around leverage.
Tanner Christensen
DirectorLeads software design for autonomy and design systems @ Anduril
The zero-to-one design org, written as a case study.
Aarron Walter
VPCo-founder, Design Better; formerly VP at InVision, Director of UX at Mailchimp
Work organized by role and tenure, not by artifact.
Marissa Louie
DirectorHead of Product and UX Design (consulting); formerly Sr. UX Design Director at Pandora/SiriusXM, UX Director at Expedia
Leadership case studies filed next to product case studies, on purpose.
Sandeep Datar
VPVP, User Experience and Design
What a VP portfolio looks like when the work can't be shown.
Chelsea Watson
DirectorUX Design Leader & Strategist
Every case study written in the leader's voice.
Matthew Holloway
VPFractional Design Leader & Executive Coach; formerly Apple, SAP
The post-executive site: selling leadership itself, not seeking a role.
Andrés Clavijo
DirectorDirector of UX @ Hourly
Design operations presented as leadership case studies.