Ben Roach
Senior Staff UX Manager at Google
Leads with numbers that prove leverage, not craft.
What they show
A homepage built around four outcomes before a single screen appears: a security and privacy UX org grown from zero to 30+, a recommendation platform on 80% of Amazon searches, $1B+ in annual revenue, and a crisis-response system running in 20+ countries. Three long-form case studies (Google, Amazon, IRC) sit below, each labeled with a reading time. Two things you don't usually see on a portfolio: a named operating framework (Vision Stack) with its own page, and an AI Lab of working code experiments.
Why it works at this level
Almost all of his current work is confidential, so the site sells judgment instead of artifacts. The headline is a thesis about how he decides what to build, and the two short stories under it (the Amazon platform, the IRC deployment system) share one shape: given a narrow brief, reframe it into a system that keeps paying off after you leave. That repeated pattern is the argument for hiring him as a leader. The Vision Stack page shows the reader how he thinks when he's not in the room, which is the actual job at Director and above. The AI Lab handles the 'is he still hands-on' question without a word of defensiveness.
What to steal
Put the scale of what you led in the first screen, as numbers, and make each one about a system or an org rather than a feature. Then find the one pattern that runs through your best work and write your headline from it. Label case studies with a reading time so a busy hiring manager can budget for them, and if you have a way of working you keep coming back to, name it and give it a page.
What I'd change
One thing I'd push on. Every site here is good; this is the note I'd send the author.
The intro calls him 'UX Leader and Principal Designer,' which reads as two hats when the rest of the page argues for one, and the headline Google case study, the one that most directly proves the 'built an org from zero' claim, is still marked coming soon on the front page. The site's strongest evidence is a promise for now; shipping that case study, even in a shorter form, would matter more than any other change.