Joel Califa
VP Design at Unify
A career told as a timeline, with leadership as its own case study.
What they show
A single scrolling page written in third person that walks backward through his career: VP Design at Unify, VP Design at Heap, leading design on Pull Requests at GitHub, leading Product Design at DigitalOcean. Under DigitalOcean, four case studies sit side by side, and one of them is titled 'Design Leadership': building and empowering the team, with details on onboarding, recruiting pipeline, weekly design retros, and defining values and principles. A blog and consulting work fill out the bottom.
Why it works at this level
He treats building the team as a project with the same weight as shipping a feature, so the leadership work gets a URL, a narrative arc, and a place next to the product work instead of being buried in an About page. The timeline structure also does something clever for a VP: it shows the shape of the climb without a resume, and it lets the older, more visual work carry the craft signal while the recent roles carry the scope signal. The third-person voice, which he pokes fun at himself, gives the whole thing a personality that a lot of VP sites lack.
What to steal
Write one case study where the deliverable is the team. Give it the same structure as a product case study: the situation you inherited, what you changed, what you could measure afterward. If your recent work is unshowable, let the timeline carry recency and let older work carry craft.
What I'd change
One thing I'd push on. Every site here is good; this is the note I'd send the author.
The most recent roles (Heap, Unify) have no case studies at all, so the reader has to take the VP years on faith. Even a short 'what changed under me' paragraph for each would close the gap.